Digging my own ditch

Archive for the 'Aroxo' Category

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How to get good off-shore developers - Part 2

June 19th, 2008

Off-shoing your web-development is a great way to save money and, if you are bootstrapping a small start-up, it could be the perfect strategy to hang on to more equity and delay financing. However off-shoring your development is also fraught with risks, it is far harder to manage your development and communicate ideas, so it [...]

Personal: Welcome to the world Hallam Rogers

June 16th, 2008

I’m delighted to announce that on Monday May the 12th I became a father for the first time.
Hallam Rogers was born in Kingston General Hospital at 2144. Both mother and baby are doing well.

As you can see, he’s already an Aroxo fan!
 M.

How search engine spam created Web 2.0 and drove the social revolution

February 19th, 2008

A friend of mine mentioned something to me recently. He commented that a site he works with recently changed the text on their registration button from “Register here” to “Register for free” and, as a result, registrations shot up.
That really blew me away.
Clearly pretty small decisions can have an enormous and disproportionate impact.
This got me [...]

How to test your system with real users

February 14th, 2008

Aroxo recently turned a major corner in its development, we moved from closed functional testing to using real live alpha testers, people who’d never seen Aroxo before.
Without doubt, this is one of the most revealing, painful, and valuable stages in creating your start-up, so I thought I’d blog about it.
When launching anything you want ensure [...]

How to get good off-shore developers - Part 1

December 14th, 2007

A really effective way of boot-strapping your start-up is to off-shore and out-source your development. But doing this also carries risks, how can you be sure that you are going to get a developer who’ll see it through and has the right experience? This post lays out an effective process to find the right developer.
From [...]

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