Digging my own ditch

How we started our business

April 10th, 2007

Over the course of the last two weeks I’ve started work on a new business (parallel running with Aroxo) and it occurred to me that getting to the point of starting the vendor selection process, from idea conception took around 10 working days. For Aroxo this process took something like 1 year.

I confess that when we were starting Aroxo I was working fulltime and so I only had evenings and weekends to spend on the business, but this does not explain the increased efficiency. This extra speed comes directly from the experience of launching Aroxo, quite simply for the new business I followed a tried and tested process which I’d already put through its paces for Aroxo (and other projects).

The process which I am about to describe is directly targetted at launching a business which is “bootstrapped” (i.e. self-funded) and where as much of the work creating the business is out-sourced. The process rough is:

Development process

Over the next series of posts I will detail precisely what we did at each stage, focusing in much more detail on what information was needed to get each stage started and what to look for from the output. I’ll provide examples for each of the stages and make it clear where it is possible to skip certain stages or where the process might differ for different project structures.

I’ve no doubt that others adopt different processes and I’m happy to carry comments to capture these differences and would appreciate everyone’s feedback.

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2 Responses to “How we started our business”

  1. Steve James Says:

    Excellent job laying out the process you are going through. I can’t wait to read more! We are going through something very similar right now, just taking a different path. But the goal is the same! Good Luck!

  2. Andrew Says:

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    The true worth of an experimenter consists in his pursuing not only what he seeks in his experiment, but also what he did not seek

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