Web 2.0 for entrepreneurs
Thursday, July 26th, 2007There’s a lot of talk about “Web 2.0″ on the Internet at the moment, in this post I try and cut through the hype and look, pragmatically, at what entrepreneurs need to do to use Web 2.0 to build exciting and valuable propositions.
In this post I’m deliberately looking at the impact which Web 2.0 has on users which makes it so appealing to a certain segment of the population. This information will help entrepreneurs know what to build into their propositions in order to take advantage of the opportunity today to steal a march on older style Web applications.
To bring the post to life I’ll be demonstrating how the principles I’ve uncovered can be applied to a classic Internet application – corporate email. I’ve arbitrarily chosen email as it is a example of an application which has not substantially changed in the last decade, by applying some of the Web 2.0 principles outlined below we’ll see how its feature set can expanded to make it more inclusive, fun and sticky.
