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Sony's KDL-46W3000 46" BRAVIA LCD HDTV uses the BRAVIA Engine EX Full Digital Video Processor to produce crisp and clear images. The embedded BRAVIA Engine EX employs special picture enhancement technologies to create better gradations and details, enhance contrast, and dynamically improve color.
Combining carefully chosen components and circuits to optimize system quality, the Live Colour Creation System delivers uncompromised picture quality. Starting with the BRAVIA Engine video processing system, primary colours and half-tones are favourably reproduced while skin tones remain true to its source. Supported by the WCG-CCFL backlighting system, this system is able to reach 92% of NTSC colour standard, which means an enhanced colour spectrum compared to standard backlighting systems, for richer greens and deeper reds.
Designed for maximum versatility, Sony LCD TVs are equipped with a comprehensive range of input interfaces. HDMI, the first industry-supported, uncompressed, all-digital audio/video interface, supports enhanced or high definition video, together with digital audio to provide spectacular image and sound reproduction. PC connectivity is also accommodated via HDMI, so you can plug into your TV for a better viewing experience.
Navigate through different types of media by scrolling horizontally and vertically across icons. Sony's Emmy award-winning Xross Media Bar provides a logical and fast way to access set up menus, user controls and more. The on-screen display comes to life by pushing the XMB menu button on the remote, then Zap and Tap to where you want to go.
Vibrant displays with 10-bit processing and a true 10-bit panel. This means that transitions are smoother from colour to colour and hues are truer to their sources. With 10-bit processing and 10-bit display, the colours from nature and the colours from your LCD are virtually indistinguishable.
LightSensor intelligently adjusts screen brightness to match the ambient l...
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